Weekly Announcement - 5/12 - Endorphins Premium Launch Week, Community Vote #26, City Lead & Pace Lead Renewals
Hello and Happy Monday!
This is a really exciting week in the world of Endorphins! It actually may be the biggest week ever for the future of our community (explained below). We are launching Endorphins Premium! It's kind of a remarkable story when you think about it...
Over the past three years we have trained thousands of athletes to help you and members of our community achieve your race day goals. In 2023, members of the community asked if Endorphins had coaches to help train for the NYC marathon. At the time we didn't lol...
So we went out and recruited some amazing coaches, Rebeka Stowe (Olympic Trials Runner), Jonah Rosner (ex NFL Strength Coach), Emily Kaley (Team USA, NBA, MLB dietitian) to guide our community through marathon training. Over the past 2 years, we have evolved our program from a PDF and weekly coaching calls, to an app that creates hyper personalized training for you based on wearable devices and activity data! The more you train with the app, the more personalized the program becomes. It's insanely advanced and getting better everyday thanks to feedback from the thousands of members who have been training with it throughout the spring!
Whats even cooler... every single line of code has been written by members of the communitySo insanely epic!! we have a mini engineering squad from within the community! ! Our coaches and community engineers have been working together to make a best in class training experience for Endorphins members. (if you are an engineer - we will be posting about how you can contribute to the codebase in the coming weeks). We pride ourselves on being community led... and this is yet another example of this!
Lets get into the brass tax lol.
People often ask how Endorphins makes money and where it goes. We generate revenue through partnerships, apparel, and now—Endorphins Premium. This revenue has been marginal but has helped us keep things running and operating smoothly.
What’s exciting about Endorphins Premium is that we are committing to allocating part of the proceeds to go directly back into our cities!!! Every local chapter gets a quarterly budget—used at the discretion of City Leads—to fuel community moments: post-run coffee, race day confetti, and everything in between. At the end of the day... these moments are why we are all here. In the past we have relied on brands to provide these extra special moments... and in the future we hopefully can be self sustained through revenue from Endorphins Premium!
When you sign up for Endorphins Premium, you're not just getting world-class adaptive training—you’re also helping power local impact in Endorphins cities across the country. These budgets are small now, but as revenue grows from the subscription, so will our ability to reinvest in what makes Endorphins special: the connections, the friendships, the community. LFGGG!
Endorphins Premium goes live for Pre Launch this week on Thursday May 15th at 9AM ET.
From May 15th - June 1st we will begin pulling people off the waitlist and offering a lifetime 50% discount. With the Pre Launch discount you will be able to access our personalized training tech for $60 / year which equates to $5/ month or $0.16 per day!
It is also important to reiterate, our community, the events, the shakeouts, and group runs will remain free!
3 years ago... we would have never imagined that we would have a best in class training app to support you and our members... it really is hard to believe. I can't imagine where our community will be 3 years from now.....!!
Community Vote #26 - Global Running Day Shirts (NB x Endorphins)
Yesterday we posted CV #26! Endorphins prides itself on being community led. All of our city leaders, engineers, photographers, and contributors are members of our community! In addition, we host Community Votes on particular topics that relate to the community to ensure you and the rest of our members have a voice in the future direction of the community. This allows us to continue growing Endorphins with your best interest in mind!
It’s vote time — and this one’s a fun one!
We’re choosing the final design for this year’s Global Running Day shirt — one of the biggest moments of the year for Endorphins. It’s a day where runners from all across the country come together to celebrate the sport that connects us all.
We’ll be hosting runs in all 12 of our Endorphins cities (more info soon), and everyone who shows up will have a shot at grabbing one of these limited-edition NB x Endorphins tees — while supplies last.
The design with the most votes wins. Huge shoutout to NYC member Dylan Shrier for creating these!
City Lead and Pace Lead Renewals
Last week we posted about our City Lead and Pace Lead renewals.
Our organization is proudly led by members of the community who step up to bring Endorphins to life in their cities. These incredible individuals take on the roles of City Leads and Pace Leads—two leadership positions that help us organize events, build local culture, and create safe, welcoming spaces for runners of all levels.
We just wrapped up our City Lead renewal process and are kicking off the Pace Lead renewal process leading into summer!
City Lead Renewals: May 1 - May 7
Pace Lead Renewals: May 7 – May 21
New Pace Lead Applications: May 21 – June 1
Once we have a clear picture of how many leaders are returning in each city, we’ll assess where there are gaps and determine how many new leadership spots are available. More details coming soon!
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Have a great week everyone!
OTB,
Tyler