Weekly Announcement 11/11 - NYCM Recap + Philly Marathon Loading! + Endorphins App Coming Soon + City Lead / Pace Lead Renewals!

Hey everyone!!

Goood morning and a very happy Endorphins Monday to you all!

Welcome to the 150+ people who joined the Endorphins community in the past week across the country. Our collective mission is to spread positivity and happiness through movement and exercise! We do this each and every week by hosting 25+ group runs across the US! Whether you live in one of our 11 cities or are a virtual member, we are all united by our mission!

If you would like to remain involved with the community we recommend you download our community app hosted on Circle! This is where you can stay up to date on group runs, events, and updates and more!


NYCM Congrats

Congratulations again to everyone who ran the NYC Marathon last week. What an incredible day, race, and weekend. The vibes at the pop up for our 10 community events were off the charts. A MASSIVE thank you is in store for both the Shopify and New Balance teams for making our dream of having a physical place to facilitate connection for our community come to life! UNREAL! Here are some confetti medal pictures for us to once again relive the vibes of an insane weekend!

Philly Marathon Loading….

Well… the vibes are gonna keep rolling. For the first time ever, the Philly Marathon has sold out…. over 50,000 runners. And you know for sure that we are going to have a huge party out in Philly for those who are both running and spectating!

We will have a shakeout run, cheer zone, and post race party in partnership with New Balance. We will pass along all the details next week! stay tuned!!

MAJOR CALL OUT!

If you want to rep Endorphins singlets or race crops for Philly, please place your order before Weds so we can make sure everything gets to you in time for race day. It was really special seeing our community repping at MCM and NYCM over the past month. Stories of community members connecting mid race have been super inspiring and cool to hear!

At this time, we do not anticipate offering pick up at the shakeout run. If people from the Philly community request this, we will see if we can make this happen.

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If you are curious about what the gear looks like on race day… here are some pics from our IG at NYCM that give you an idea!!

Endorphins App coming soon!

This is a fun side project that the City Leads have been working on behind the scenes. Over the past few months we have been taking in feedback from members (as we do) on how we can make our virtual community and coaching stronger!! In community vote 24 it became pretty clear that we have outgrown circle… there are a lot of emails, notifications, and it is super hard to find when events are. We also have race chats using WhatsApp and they have been getting spammmeddddd. It has just become a bit noisey… and we need to simplify things!

On the coaching front, the most common feedback we receive is our members would like more personalized coaching. We intend to offer this next year by integrating with Strava, Garmin, Coros, etc… to look at historical activity data to ensure pacing, and programming is tailored towards your personal fitness and goals. LETS GOO!

We have been building an app to consolidate all aspects of the community. It is basically at a point where the MVP is done!!!… but we need a lot testing to polish it up before we fully release it to the community early next year.

In addition, we may need some engineers to help maintain the app and build new features that the community requests! Like everything we do… this will be a community initiative. Keeping it community first will ensure that the roadmap, features, and product is best built for the future of Endorphins!

If you want to be involved or stay up to date, here’s how you can best support:

  1. We are creating a private thread in circle for anyone who wants to be involved, and help with the app. If you want to be a tester or potentially more hands on… feel free to join the thread here so you can stay up to date with everything going on.

  1. If you are an engineer and want to maybe help us with the app, obviously just let us know. Would be fun to include community members in the process to ensure the app is being built with everyones best interest in mind!

City Lead + Pace Lead Renewals!!

Over the past 6 months a huge project we have worked on is developing community standards, guidelines, roles and responsibilities. In practice this looked like gathering feedback from our city leads, pace leads, and members to help define what it means to be part of Endorphins as well as the different levels of involvement.

It became clear that you do not need to come to runs to be involved with our community. How you may ask! We have members all across the world who are virtual first, participants in conversations within circle, are part of our training program, or wear our gear on race day.

Another huge byproduct of these standards was the roles and responsibilities of our leaders. This will be the first time we are doing this, but in the next month we will be asking our city leads and pace leads to evaluate their prior ability to lead the group effectively as well as decide if they would like to continue being a city lead or pace lead. This will be a crucial process for the longevity of our organization as it will allow for our leaders to transition when it is best for them and equally allow members to elevate their roles within Endorphins! This will allow Endorphins to live for many years to come!

In the coming weeks, you may hear about these renewal processes. It is important for everyone to know they are happening, why they are happening, and that transition is welcomed within the community!!

For additional context about the processes, you can take a look at our community guidelines section within circle!

Stay tuned for more details on this in the coming weeks!
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Ok. that was a lot of infoooo! I hope everyone has an amazing week!

Only the best,


Tyler ⚡💙